Frequently Asked Questions
Category clarity
What is Video Superintelligence?
Video Superintelligence is an infrastructure category that allows intelligent systems to treat video as data. Instead of video being a fixed media file, it becomes compositional, semantic, and programmable, while the original asset remains singular and under the owner’s control.
Is Video Superintelligence a product or a platform?
No. Video Superintelligence is an infrastructure layer. It sits beneath existing tools, applications, and delivery systems, enabling them to work with video in ways that were previously unavailable.
How is Video Superintelligence different from video analytics or video understanding?
Video analytics and video understanding analyse finished video files. Video Superintelligence virtualises video itself, allowing archives to be searched, composed, and orchestrated without creating new files. Analysis becomes part of a broader, compositional system rather than a standalone outcome.
Is ION a video company or an AI company?
ION is an infrastructure company. It enables AI systems, platforms, and enterprises to work with existing video as programmable material. ION does not build AI models or end-user applications.
How is this different from generative video?
Generative video creates new content. Video Superintelligence enables intelligent systems to work with existing video at scale. The two are complementary. Video Superintelligence allows generation to compose with humanity’s video legacy rather than replace it.
What ION is not
Is ION a video editing tool?
No. ION does not replace editors or editing software. It provides programmatic, semantic control over video archives so existing tools can assemble and deliver experiences on demand.
Is ION a CDN or streaming service?
No. ION integrates with delivery infrastructure but does not replace it. Its role is to virtualise, understand, and orchestrate video, not to distribute it.
Is ION a storage platform or DAM system?
No. ION sits on top of existing storage and archives. It does not move, copy, or replace media. It turns stored video into compositional infrastructure without changing where or how it is stored.
Does ION replace existing video systems?
No. ION is designed to integrate with existing video pipelines, tools, and platforms. It enables new capabilities without requiring replacement or migration.
Architecture and trust
Does ION duplicate or re-encode video files?
No. ION virtualises video structure without transcoding or duplicating the media. The original file remains untouched and singular.
Who owns the video when ION is used?
The original owner retains full ownership and control at all times. Every experience delivered through ION is a governed view into the master asset, not a copied file.
How are rights and permissions enforced?
Rights and permissions are enforced at the virtualisation layer. Changes to access, licensing, or policy apply instantly across all experiences because they are assembled from a single master source.
Does ION work with existing MP4 and ISO formats?
Yes. ION operates within the ISO Base Media File Format and standard MP4 containers, ensuring compatibility with existing players, workflows, and systems.
Patents and defensibility
What is patented about ION?
ION is protected by four foundational US patents covering video virtualisation, zero-copy composition, orchestration, and rights-aware reassembly inside standard media containers.
Why has no one done this before?
The industry assumed that virtualising video at this level would require duplication or break compatibility. ION proved otherwise and protected the method. This capability was previously unavailable due to technical and architectural barriers.
Can large technology companies build this themselves?
ION’s patents protect the core methods required to virtualise and reassemble video without duplication. This creates a defensible architectural moat rather than a feature-level advantage.
Commercial and ecosystem
Who typically integrates ION?
ION is integrated by AI companies, cloud providers, media platforms, and enterprises that need video to behave like safe, intelligent data at scale.
How do organisations get started with ION?
ION is deployed as infrastructure and integrated via APIs into existing stacks. Engagement typically begins with a focused use case and expands as new capabilities are unlocked.
Need more information?
If your question wasn’t answered above, please contact us for further assistance.